If you are an avid salesperson or business person then you have come to know the importance of the right language in this line of work, its application can be a powerful tool when used correctly and a deal breaker when applied carelessly, to lay it flatly the obstacle between you and a good deal.
The last thing you want is to offend the client by sounding rude, over confident, incompetent, inaccurate and the list could continue the list of all the wrong impressions that may befall and dog your sales experience due to your neglect and utter ignorance of the language you use to your different clients.
The conversation you have with the managing director my friend should be clearly different from that one with the head of stores, your colleague and so forth, while some can push in some time for pleasantries and heavy conversation openers others have no time for your small talk and quit frankly they need you to go straight to the point and tell them what is it that had got you ringing their company phone off the hook so don’t waste their time with conversations about the weather and any unrelated issues..
You have to know how to indulge the distinct differences, while there is similar language that applies to all clients their needs to be some sought of specialization when it comes to each client, it is upon you to have an in-depth understanding of your clients environment and actually prove that you comprehend his business, surroundings and operations fully and thus prove that your product will add the needed value to them, more so you will prove what an adept salesperson you are consequently filtering yourself from the random sales park that we are well aware of, you know the kind whose main goal in their sales seems as that of forcing their products down our throats. it will not work not for the long term I can tell you that. Therefore display of current terminologies in both yours and the clients field is pivotal.
God forbid that you use the famous yet dreaded sales person mantras………..I am selling, or I want you to buy………..,and consequently commit career suicide.
Adopt something that doesn’t develop the inherent buyer resistance when they sense that someone wants them to part with their money. open up with something that captures their attention for the right reasons too, don’t capture it and make them want to loose you as soon as you open your mouth for the next sentence? Capture it and keep it. You get my drift? Its called congruency resolution, where you capture your audiences attention by setting a situation where the clients has to follow what you have to say in order to understand you and in the process of doing so you get their attention as well as total understanding of your product..Kappish?
People skills as much as you hear about them are in built for others while others have to learn and cultivate them, lest you sink ships as that adage saying goes and consequently die by your own sword. Avoid those loose sentences that you leave hanging in the air because you lack proper words to express yourself by enriching your vocabulary, research on your clients business before you appear and make a good fool of yourself, read the newspaper and impress them with your grip on the current affairs if you ever want to be that seasoned sales person you’ve targeted in your vision 2030.And if you have leant anything from this anything at all then the last opening words you will ever use regardless of the client are……..I am selling………doors will keep slamming on your face but at least you now know why!!
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